Join us on Thursday, October 3rd for Gotham Week Expo Day 4: Branded Storytelling!
Overview
The 2024 Gotham Week Expo brings together partners from The Gotham’s Expanding Communities initiative to provide community and thought leadership on topics pertinent to the advancement of film and media creators.
This free Day Pass is for our October 3rd | Branded Storytelling Sessions.
- For September 30th | Fundraising & Artist Support Sessions, click here
- For October 1st | Distribution Models Sessions, click here
- For October 2nd | Exhibition & Audience Sessions, click here
The Gotham Week Expo's Branded Storytelling Sessions offers a unique opportunity to foster meaningful relationships and communities. This initiative promotes its community, programs, and events, providing a platform for brands and agencies to engage directly with innovative storytellers and creatives.
The audience of Branded Storytelling Sessions can look forward to a dynamic experience, featuring storytellers, panel discussions, screenings, networking opportunities, and a mixer designed to bring creatives together in connection and celebration of the future to come.
Learn more about all the programming at The Gotham Week Expo.
Sessions
10:00 AM | Opening: The Power of Storytelling and Shaping the World We Want to Live In | Session 1
with Joél Leon, Author, Storyteller, Creative Director at T Brand Studio
Storytelling has been practiced and passed on for thousands of years across all cultural lines. It’s a thread that connects us to our past, present, future and to each other. Join Joél Leon (Author, Storyteller, Creative Director at T Brand Studio), as he kicks off the Branded Storytelling Expo with a powerful talk centered around the power of storytelling and how “We” can shape the world we want to see and live in with storytelling.
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10:45 AM | The Landscape of Branded Storytelling | Session 2
We’re witnessing and experiencing big changes in the advertising world, new directions, uncertainty, and also room for opportunity and creating differently. Join Jason Rosenberg (Senior Manager, Roku Brand Partnerships), director/producer Leyla T. Rosario (The Gig Media), and Allie Dvorin (PMCI Entertainment, SVP Development & Distribution, Publicis Media) in conversation surrounding the current landscape of Branded Storytelling, the real and honest state of advertising, and the opportunities that lay ahead.
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12:00 PM | Building Relationships with Agencies and Brands | Session 3
In an industry where connections often determine the trajectory of your career, building meaningful relationships with agencies and brands is more crucial than ever. This session will delve into the art and strategy behind cultivating these connections, offering valuable insights from seasoned professionals. Join us as we explore how to navigate the complex landscape of agency and brand collaborations, turning networking into lasting partnerships that fuel creative growth.
In this conversation, we’ll explore how building relationships and community with agencies and brands has a vital impact on the success of your career. We’ll gain insider tips, learn more about the hits and misses, and more, directly from industry creatives, including Lindsay Pounder (VP of Entertainment Strategy, Publicis Media), Lora Schulson (Head of Production & PAL, 72andSunny North America), director/writer Brody Bernheisel, and director Talibah Newman Ometu.
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1:00 PM | Lunch Break | Session 4
2:00 PM | Ownership Around Content: How Do You Get Recognized and Paid | Session 5
In the ever-evolving creative industry, ownership of your work is important along with ensuring you get the recognition and compensation you deserve. This panel will dive deep into content ownership, offering practical advice on how to protect your intellectual property, negotiating fair deals, and establishing yourself as a valued creative force in the marketplace.
Join Director Rodney Lucas and Taylor Washington, Esq. (Counsel, Business & Legal Affairs, The SpringHill Company) as they talk about navigating ownership around your work, partnership with brands and production companies and getting the recognition and pay that you deserve.
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3:15 PM | Aligning Your Identity with the Brand Your Work With | Session 6
In today's dynamic creative landscape, finding the right creative partnerships that resonate with your personal and professional identity are as important as securing work. Aligning with brands, agencies, creatives that share your values and vision can lead to more authentic collaborations, enhanced creative satisfaction, and long-term career growth.
This panel will explore the profound impact of working with collaborators that reflect who you are as a creative individual. Join Jamie Cutburth (Executive Vice President, Creative Partnerships, NBCUniversal Advertising and Partnerships), Kate Pfetsch (Global Senior Director of Content Strategy | Head of Marriott Content Studio), Geoff McHenry (Head of Strategy, 72andSunny), and Anthony Hull (Director/Co-Founder, Side Projects) as they speak about the importance of aligning your identity with the brand you work with and the opportunities that come from finding an aligned ethos that is true to you and will benefit your career in the long run.
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4:30 PM | Screening: Owkin Short Film | Session 7
We would like to extend an invitation to a private screening of short documentary 'Je Suis Elodie' followed by a Q&A with directors/producers Tabs Breese & India Wadsworth and Owkin’s Chief Marketing Officer, Darius Meadon.
A Parisian scientist dedicating her life to curing cancer using AI, has a work-life collision when she gets a breast cancer diagnosis. Shot partially on 16mm over a year, ‘Je Suis Elodie’ follows Elodie as she balances family life with the demands of a high stakes job at a biotech company developing AI models intended to radically change the landscape of cancer diagnosis and treatment.
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5:30 PM | Creative Community Mixer | Session 8
As the day winds down, we invite you to join us for a special evening of creativity, connection, and celebration. This Happy Hour is more than just a social gathering—it's a unique opportunity to immerse yourself in the creative community, foster new connections, and get inspired by the power of branded storytelling.
Enjoy complimentary drinks provided by our official sponsor, Kings County Distillery.
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Sponsored By
Date & Time
Thursday, October 3, 2024
10:00 AM - 4:00 PM EDT
RSVP DEADLINE: October 3, 2024 @ 3:00 PM
Location
Soho Works 55 Water [55 Water Street Floor 3, Brooklyn New York 11201]
RSVP Instructions
Seating is first-come, first-serve. Please arrive early to allow time for check-in and to guarantee seating. Contact The Gotham to reserve Accessible seating.
The Expo takes place over four days. This is the RSVP page for all Branded Storytelling Sessions on October 3rd only.
If you are coming with a guest, they must RSVP independently.
By attending this event, you agree to be photographed.
Contact
Questions about the event? Contact Claire Hackett, Expo Coordinator ([email protected]).
